Released on = February 21, 2007, 2:26 am

Press Release Author = Daniela Corso

Industry = Telecommunications

Press Release Summary = Richard Hewitt, a keen fisherman, collector of rare tackle
and the owner of Salmon Reel, a company that specialises in mobile phone ringtones,
has decided to reproduce the sounds of Brass Perfect, Fortuna and Zane Grey for
delivering as ringtones using txtNation.

Press Release Body = It could go down in history as the fisherman's greatest
contribution to world peace.

In the world of angling, silence is still deemed a virtue. By contrast, the mobile
phone that springs to life with Crazy Frog or Nelly Furtado's Promiscuous Girl is a
form of public nuisance that speaks volumes about the ignorance and inconsideration
of its owner.

Which is why Richard Hewitt, a keen fisherman, collector of rare tackle and the
owner of Salmon Reel, a company that specialises in mobile phone ringtones, has
decided to reproduce the sounds of Brass Perfect, Fortuna and Zane Grey.

These are not rock bands - indeed, they are no more than a collection of clicks and
whirrs - but they are music to the ear of the discerning angler. They are the sounds
of some of the finest fishing reels ever made, each boasting a lovingly crafted
mechanism.

Powered by mPUSH technology, a txtNation service, all tones can now be delivered
worldwide to a users mobile instantly at the click of a button.

The sounds were recorded in the museum of Hardy in Alnwick, Northumberland, where a
vast collection of vintage reels is on display.

"Hardy is unquestionably the most famous reel manufacturer in the world," Mr Hewitt
said. "We chose those three as our premium sounds because of the quality of their
check mechanisms and their heritage."

Mr Hardy had the idea of harnessing the soothing and satisfying tones of a fine
fishing rod in action when his daughters showed him how far ringtone technology had
advanced. "One of the motivating factors was my irritation at mobile phones and the
way ringtones are so intrusive," he said.

Many ringtones can be downloaded free, but Mr Hewitt is charging between £3 and £5
for his via the internet, with some of the proceeds going to the North Atlantic
Salmon Fund, a conservation body.

Salmon Reel's other ringtones include the songs of the sparrow, lark and crow, the
sounds of goats, sheep and rustling woodland. There is also a selection for the keen
equestrian, who can be alerted with the sounds of a neigh, a trot or a gallop.

Controversy rages over which is the world's most irritating ringtone, although Crazy
Frog has topped the polls more than once.

In China a current favourite is a ringtone featuring the ranting of a football
commentator who almost launched himself into orbit with an overexcited summary of
the Italy-Australia game in the World Cup.

txtNation powering Salmon Reel (www.salmonreel.com) shows the flexibility to meet
all content delivery requirements.



Web Site = http://www.txtnation.com

Contact Details = txtNation
Poseidon House
Neptune Park
Cattedown
Plymouth
Devon
PL4 0SN

a.cross@txtnation.com, sales@txtnation.com
01752273491 (UK phone)